Toyota Marketing Plan - 4335 Words

Running Head: MARKETING PLAN FOR TOYOTA MOTOR COMPANY Name: Professor: Institution: Course: Date: 1.0 Company Description The Toyota Company is a leader in the car manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence†¦show more content†¦Figure 1: SWOT Analysis of Toyota Company (Internal Factors) |Internal Factors |Strengths |Weaknesses | |Management |Having competent and experienced management |Large size of management team reduces chances | | |team and board members |of moving fast into the targeted market, | | | |because of slow rate in decision making | |Offering |Hybrid products that are customer friendly |Expensive in proofing the market that are right| | | |products for them | |Marketing |Distribution of products into the market |Expensive in establishing this distribution | | |through wide range of identified branches |network | |Personnel |Have good skilled workforce who are relied upon|TheShow MoreRelatedMarketing Plan of Toyota Essay4585 Words   |  19 Pages1. Executive Summary Toyota Motor Corporation Australia (Toyota, Australia) which deals with a wide range of car segments has manufactured the Prius Car in the automotive industry which is one of the best hybrid synergy drive in today business environment. And provide a competitive advantage to other business by achieving and environmental friendly car and providing the best efficient fuel system. The report begins with the introduction of the company where brief background informationRead MoreToyota Prius Hybrid Marketing Plan3410 Words   |  14 Pagesconsumers. One organization that focuses on the full life cycle analysis of automobiles is CNW Marketing in Bandon, Oregon. Founded in 1984, CNW is a for profit market research company that specializes in the automotive industry. In 2001, they pioneered a life cycle analysis of the auto industry in an annual report they called, â€Å"Dust to Dust†. 2 In this report, CNW collected data on the energy consumed to plan, build, sell, drive and eventually dispose of a vehicle. They followed it from initial conceptRead MoreToyota s Marketing Plan For New York And California2034 Words   |  9 PagesIn 2003, Toyota Motor Company decided to open a new branch directly aimed towards the younger generation. Toyota decided to name the company Scion and build vehicles that would be desirable to 18-30 year old. What seemed to be a great idea at the time did not last longer than 15 years before it was shut down and dissolved back into its big brother company, Toyota. Various articles were released, each presenting a different spin on the story. However, it was obvious that Scion created a clear goalRead MoreEssay on Marketing Plan - Toyota Motors Corporation India2844 Words   |  12 Pages1. Executive Summary Toyota Motor Corporation entered India in 1997 in a joint venture with the Kirloskar Group. Toyota Kirloskar Motor Private Limited is a subsidiary of Toyota Motor Corporation of Japan, for the manufacture and sales of Toyota cars in India. The company Toyota Kirloskar Motor Private Limited (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and theRead MoreEnvironmental Factors Affecting Globalization1321 Words   |  6 Pages421 January 4, 2011 Harry Caldwell Environmental Factors Marketing in the world today is affected by so many factors in the environment. The factors include political and legal issues, which are the most important. Some other environmental factors that have a major effect on the marketing world are social, cultural economics, technological, and competitive. These factors surround the basis of the decisions made within marketing. Most organizations in the world today start out to function asRead MoreToyota Corporation1654 Words   |  7 PagesRunning Head: MARKETING PLAN Introduction The Toyota Corporation has a unique business philosophy, even in the hard times of the economy they stand up and out for their employees and their business processes. Toyota’s mission statement is To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America (Toyota.com, 2011). They have exceeded in their mission to do this as well as in their vision to be the most successful andRead MoreToyota Production System -Business and Marketing Strategy, Swot Analysis and Its Implementation Plan3114 Words   |  13 Pages{draw:g} Contents Executive Summary *â€Å"Toyota Service Management and Project Implementation Plan*† Report provides the complete analysis of Toyota and its Production System. The report includes the brief history about organisation and consists of a comprehensive description about Toyota Production System (TPS). Further we have analysed the Business and Marketing strategy of the Toyota and performed the â€Å"SWOT† analysis in order to understand the strengths, weaknesses of the organisation andRead MoreEssay on Company Case Prius: Leading a Wave of Hybrids1240 Words   |  5 Pages Prius: Leading a Wave of Hybrids 1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors? In order for the reader to have an understanding of this question is important to begin by defining Micro-environment. This term is a factor of the Marketing Environment and it consists of the issues that, in one way or another, affect the company’s ability to serve its clientele in a close andRead MoreThe Market Plan: Indus Motor Company Limited 5659 Words   |  23 PagesThe Market Plan The Market Plan Indus Motor Company Ltd. Indus Motor Company Ltd. Azeem Danish Student ID: A4042710 Azeem Danish Student ID: A4042710 Table of Contents 1. Executive Summary 2 2. Introduction 2 3. Business Mission 2 4. External Marketing Audit Macro Environment 3 4.1 PEEST ANALYSIS 4 4.2 Micro Environment 6 4.2.1 Overall Market 6 5. Internal Marketing Audit 8 5.1 Operating results 8 5.2 Strategic issues analysis 8 5.3 MarketingRead MoreToyota Company Was Established In The Year 1937. Its Main1816 Words   |  8 PagesToyota Company was established in the year 1937. Its main activities are the production of vehicles and sales. With its headquarters based in Japan, Toyota has employed over three hundred thousand employees. Toyota Company belongs to the motor vehicle industry where competition is tight even though Toyota is leading on the number of vehicles being sold on a daily basis. Toyota operates in 51 countries worldwide. The guiding principles at Toyota include: †¢ Honoring the spirit of the law and language