Tuesday, December 31, 2019

Essay on The Triumphant Reconstruction - 508 Words

nbsp;nbsp;nbsp;nbsp;nbsp;Of the many trials and tribulations that occurred during reconstruction we are faced with determining whether it was a success or a failure. Many good things and bad things happened as a result of reconstruction. . Although some setbacks and tragedies did happen as with any project of this size would. The entire effort overall was successful. Although it did not accomplished what it was set in place to do. The act changed the course of history for the better. nbsp;nbsp;nbsp;nbsp;nbsp;As this project started there was much conflict as what to do with the south. The President’s ideas and Congresses ideas of how to solve the problems in the south differed greatly. President Johnson was†¦show more content†¦It led the way for the civil rights movement. It also promoted equal rights and the right for everyone to be free. Free labor was a result of these acts. Without reconstruction where would the south be today? Most likely poor, unequal rights, and most likely bad economic problems. As a direct result of reconstruction industrialization emerged in the south. Less raw materials were sent north and they were used in the south. Former slaves and poor whites started working in factories earning wages instead of working on plantations. Blacks started to be voted into office. If reconstruction never happened this situation would never have come about. Reconstruction not only changed things in the south they also changed things in the north. Feminists movements started coming about in the north. They started asking why freed slaves could vote but women still could not. Many new questions arose and reconstruction was the cause. nbsp;nbsp;nbsp;nbsp;nbsp;Although the reconstruction acts failed in many ways they were reconciled by the fact that it opened doors to many new ideas. It tested the laws, practices, and even our very beliefs in the United States of America. It broke into the time when industrialism really exploded onto the scene. Civil rightsShow MoreRelatedReconstruction Of The Civil War879 Words   |  4 PagesConfederates, knew that the only way to make the U.S functional and great again was to join both sides back together during this time period after the civil war, which would later come to be known as reconstruction. Lincoln s plan first started in late 1863 when he issued a proclamation of amnesty and Reconstruction, which meant that any state that rebelled against the Union could form an Union government whenever a number equal to 10 percent of those that voted in 1860 pledged allegiance to the constitutionRead MoreReconstruction : North And South1439 Words   |  6 PagesChapter 17 - Reconstruction: North and South America after the Civil War The War s Aftermath the fate of the former Confederacy, newly freed slaves, and the reforming US were all hot topics post war Development in the North the civil war was a social revolution in many ways; allowing great social and political reform and a flow of thoughts that were usually tided Morrill Tariff - doubled the average import duties National Banking Act - created a uniform system of banking and kanknote currencyRead MoreThe Reconstruction Period from 1865 to 1877 Essay1316 Words   |  6 PagesFrom 1865 to 1877, the United States underwent an era of political complexity and social turbulence known as Reconstruction (Tindell). This period of American history generated extensive implications for life of Americans (Tindell). The main goal of the Reconstruction was to rebuild a devasted South after the abolition of slavery, disruptions of the economy due to the war, and the tremendous amounts of deaths left it in near ruins (Tindell). The first question at hand was to decide which governmentsRead MoreRestoration as a Better Fitting Term Than Reconstruction for the Period 1865-18771324 Words   |  6 PagesRestoration as a Better Fitting Term Than Reconstruction for the Period 1865-1877 During the period 1865 to 1877, Reconstruction was the period in American history immediately after the Civil War. The physical rebuilding of Southern cities, ports, railroads, and farms that had been destroyed during the war was only a small part of the Reconstruction process. The major work of Reconstruction involved restoring the membership of the Southern states in the Union. The main Read MoreRace And Reunion : The Civil War1581 Words   |  7 Pagesa fraternity of like soldiers – seeing the other side as similar to themselves, promoted reconciliation. It s a national remembrance was reshaped in a similar mold, blight argues that the reunion between northerners and Southerners after the reconstruction was built at the expense of the freedom for African-Americans in the south. He argues that the original war was largely a clash of two worldviews. Yet, Blight demonstrates that popular culture also determined remembrance of the war. In MemorialRead MoreThe Temple Of Jupiter Optimus1353 Words   |  6 Pageslead them into battle. Jupiter Invictus meaning to be unconquerable or undefeated and Jupiter Triumphator meaning to be triumphant in battle. These three epithets of Jupiter go hand in hand with his title Jupiter Optimus Maximus. Optimus Maximus means ‘Best and Greatest’ which is the only way to describe the king of the gods who is a supreme general who is undefeated and triumphant. Jupiter also was worshipped as Jupiter Victor which is pretty similar to the other epithets when it comes to battleRead MoreReconstructio n And Renewal Of Paris Represented The Triumph Of Middle Class Urban Culture And Value Of Open928 Words   |  4 Pages Haussmann s reconstruction and renewal of Paris represented the ‘triumph’ of middle class urban culture and value of open, accessible social spaces and a drastic improvement in the living and sanitary conditions of the city. The middle class was deeply involved in the idea of a large social sphere in order to talk and discuss all aspects of life, and the renewal of Paris with open spaces and large boulevards enabled this sphere. The unsanitary and unlivable conditions of the city previously wereRead MoreThree Symbolic Visions ( Chaps ) Essay1034 Words   |  5 Pagesnations surrounding Israel (9:1-8) 2. The triumphant entry foretold (9:9-10:12) 3. The rejection of the Good Shepherd, the consequences for Israel (chap. 11) B. The rejected King enthroned- second coming of Christ (chaps. 12-14) 1. The redemption of Israel (chaps. 12-13) 2. The return of the King (chap. 14) SUBJECT/THEME â€Å"Zion’s Salvation to Come† Similar to his contemporary Haggai, the message of Zechariah is first an admonishment to finish the reconstruction of the second temple. But more so thanRead MoreSouthern Secession and the Causes for the Civil War1025 Words   |  4 PagesThis is certainly one of those issues. Often the American Civil War is portrayed as a conflict between two entities: the North and the South. One very good secondary source by William W. Freehling, The Road to Disunion, Volume II: Secessionists Triumphant 1854-1861 shows us what a drastic oversimplification this idea is. Here we are shown what a diverse group of interests the â€Å"South† really were. The different sections of the South had varying degrees of investment into the institution of slaveryRead MoreThe American Civil War878 Words   |  4 PagesCompared to other wars such as Vietnam War, Civil war resulted to the most American deaths. Statistics show that 212,938 soldiers were killed in action, more than 625,000 died and 412,200 wounded.11The aftermath of the war was a twelve years of reconstruction, political battles concerning the black Americans, Lincolns assassination, preservation of territories and how the two regions would get along with each other. The only positive thing that resulted from the war was the end of slavery.

Monday, December 23, 2019

Barack Obama s Campaign Advertisement Video Essay

Presidential candidate Hillary Clinton’s campaign advertisement video, Equal, uses an ardent emotional theme to declare her firmly on the side of marriage equality, while referencing her commitment to fighting for women’s equality in past decades. Historic fervor permeates Clinton’s style of speech throughout her dialogue. She initiates this by reflecting on the story of America and its fight towards progress in equality. This dialogue exchanges focus with a tape of a wedding ceremony. Two men exchanging vows as one of them gives a profession of commitment while reflecting on the struggle inherent to the nature of their relationship. The pain of a lifetime of discrimination and decades of yearning for legal fairness is audible in the voice of the speaking imminent husband. Saturated images flash before the viewer often without giving sufficient time to register what exactly is being shown. This attempts to give the impression of overwhelming support for the views being expressed in the dialogue behind the sequences. First we’re shown two men walking down a neighborhood street in autumn, holding hands. Following this are segments of weddings and proposals between homosexual couples of various ages and ethnicities. The recurring relationship that we see the progression of, and is the only significant, audible dialogue other than Clinton’s, is that of a handsome couple in white tuxedos, outdoors, exchanging vows. A beautiful summer day with the bright sunShow MoreRelatedPresident Franklin D. Roosevelt s Presidential Election1225 Words   |  5 PagesAdvertisements surround every American; whether it be a TV commercial for car, or a billboard for a resort â€Å"10 miles ahead.† American society has adapted to a society that sends messages to gain trust in products based on how it is advertised. Similar to U.S.’ capitalist society, the political system has become dependent on advertisements to instill trust in the pe ople for candidates. President Franklin D. Roosevelt built his presidency on informing the public on his political strategies throughRead MoreEssay on Marketing With Social Media1627 Words   |  7 Pages(Henrikson). The popularity of social media websites is only more impressive when shown the raw facts behind it. More than 600 million people were registered Facebook users at the end of 2010, over 25 billion tweets were sent in 2010, and 2 billion videos are watched per day on Youtube (Royal). Since the creation of the Internet, businesses have used it as an outlet to advertise increasing customers and revenue, but with the creation and popularity of social media websites, the ways companies advertiseRead MorePresidential Campaign Of President Obama2926 Words   |  12 PagesPolitical campaigns can elevate a candidate’s position, or a poorly run campaign can doom that candidate’s chances no matter how good the candidate is. At the end of the day all that matters is winning. That is the goal of political campaigns in a nutshell. There have been many tactics implemented when trying to run a campaign. Of the tactics implemented there are those that are believed to work better than others. Of those that work better than others are, mobilizing base voters by properly identifyingRead MoreSocial Media And Its Impact On Society Essay1473 Words   |  6 Pagesboth has, but he has spent less money than her on the advertisements for social media. Alexander Neely has explained that Trump has spent $17.3 million and Clinton has spent $35.4 million. He has spent less money because he perfected the use of social media and earned media to drive recognition. (Neely) Therefore, even though Trump has spent less money on social media advertisement he has realized that people do not pay attention to advertisements as much as they pay attention to the direct words comingRead MoreSocial Media And Social Movements1190 Words   |  5 PagesKathy Vega Professor Sow English 110 24 May 2016 #LoveWins With the enhancement in technology, it is now accessible to communicate and connect with people across the world. It is effortless to share information like pictures, advertisements, videos and text messages all over the world, to whomever you desire. To many people, it is perceived as a form of entertainment. However, many people do not realize it can also be used as a form of social activism. Summer Harlow author of Social mediaRead MoreDonald Trump, Fresh Off A Hastily Arranged Visit To Mexico1055 Words   |  5 PagesDonald Trump, fresh off a hastily arranged visit to Mexico where he met with the country s president, doubled down Wednesday night on his vow to build a great wall along the southern border -- and make Mexico pay for it -- while outlining a more focused mission for the deportation force he s promised to create. In a speech in Phoenix meant to clarify his immigration positions after appearing to soften his stance, the Republican presidential nominee outlined a hardline set of proposals for tacklingRead MoreThe Federal Court Case Of Citizens United V. Federal Election Committee2065 Words   |  9 Pagesfinance political campaigns as citizens. The Supreme Court held in Citizens United that it was unconstitutional to ban free speech through the limiting of independent advertisements by corporations, associations, or unions (CU vs. FEC). The Supreme Court Decision allows corporations and unions to use their financial resources to either promote or persuade against any political candidate on an advertisement. The ruling also allows corporations and unions to donate to political campaigns and does awayRead MoreEffective Campaigns And Grow Your Customer Base2226 Words   |  9 PagesIntroduction It is impossible to develop more effective campaigns and grow your customer base if you don t know which tactics work and which should be thrown to the wolves. A/B testing is the most used method for measuring conversion rates, with 67% of businesses administering this useful process. In fact, A/B testing and the larger conversion rate optimization umbrella have become so popular and valuable that now, 42% of companies employ more than one person to handle this vast area of expertiseRead MoreMedia Networks Analysis Essay2373 Words   |  10 Pagesthese images were received by the viewers much faster than any technology had done so before. Television also changed the world when it came to capitalism and marketing. The widespread attraction of television made it prime real estate for advertisements, and today it is one of the largest locations of advertising in the world. (Resnik Bruce, 1997) The effect of this extensive advertising has brought about many issues and arguments. An example of one of these issues is childhood obesity as aRead MoreCampaigning at Its Finest2478 Words   |  10 Pagespersuade and prod Bud, with each campaign manager straying from the candidates beliefs to get Buds vote (Swing Vote). Swing Vote shows an extreme amount of questionable political behavior and happenings, so much that could never be possible, such as an election actually coming down to one vote, and the Republicans and Democrats literally switching beliefs, but the movie shows the extremes that candidates go through to get elected. When political campaigns take off, there is no stopping the

Sunday, December 15, 2019

What Is an American Free Essays

Brian Menezes 02/27/2013 ENG 98 Critical Summary Critical Summary of â€Å"What is an American? This historical perspective relates an important theme of the way that Americans are defined in â€Å"What is an America† by Jean De Crevecoeur. By using European cultural integration within the theme of being â€Å"American†, Crevecoeur essentially reveals how opportunity has made America a nation of many cultures and ethnicities. In being a new nation that could welcome the destitute of Europe to begin new lives, early America becomes the `dream’ of wealth and prosperity for those that have the ourage and industriousness to be pioneers. We will write a custom essay sample on What Is an American or any similar topic only for you Order Now This historical perspective is worth reading due to the information gathering techniques used by Crevecoeur in relation to the American Dream. † Upon reading Crevecoeur’s â€Å" What is an American†, one will notice that the Frenchman’s opinion of the United States is quite high, to say the least. In explaining his love for America, and what he feels it means to be â€Å"an American†, Crevecoeur draws comparisons between Europeans and Americans. One of the first points he brings up is the diversity of your typical American. They are a mixture of English, Scotch, Irish, French, Dutch, Germans, and Swedes. † (page 301). Crevecoeur believes that this melting pot, and the â€Å"strange mixture of blood† among colonists, is partially responsible for what makes America such a progressive and diverse nation. In addition, Crevecoeur praises those that live in the middle settlements for their â€Å"indulgences in government† (page 304), k nowledge of religion, and desire to be citizens involved with the government. Europe, on the other hand, is lacking in these types. â€Å"What do I say? Europe has no such class of men; the early nowledge they acquire, the early bargains they make, give them a great degree of sagacity. † (Page 304). Crevecouer also believes that America offers to even the misfortunate a chance to attain wealth and happiness. â€Å"Can a wretch who wanders about, who works and starves, whose live is a continual scene of sore affliction or pinching penury, can that man call England or any other kingdom his country? â€Å", â€Å"a country that had no bread for him†¦ â€Å", â€Å"who met with nothing but frowns from the rich†¦ â€Å", â€Å"No! urged by a variety of motives, here they came. † (page 302). Opportunities are, according to Crevecouer, more abundant in America. This is why so many chose to emigrate here in the first place. In summary, â€Å"What is an American? † has presented characteristics of an American as enjoying freedoms and dignities absent in other continents, a descendant of a mixed European race, and an industrious and knowledgeable people in sciences and arts. Though a descendant of western pilgrims, Americans are unified people in a continent that allows them equitable rights and freedoms through modern laws, political and economic systems, and social structures. How to cite What Is an American, Papers

Saturday, December 7, 2019

Sneaker Marketiing Management

Question: Describe about critical analysis of sneakers market market entry option of new sneakers brand in India? Answer: Introduction: Originally from the United States, sneakers was a type of shoes which was designed for sport but today we see that this shoe has taken its course from sports purpose to fashion statement (Aaker, Fournier and Brasel, 2004). The sneaker market has evolved and grown successfully for years. This product is no more a shoe for sport but has changed the mindset to fashion. Mens shoes are meant to be hard and as well as trendy but sneakers have risen higher in the footwear industry. The invention of sneakers has not only brought a revolution in the mens footwear industry but has also created a hip in the womens industry (Berrill and Hovey, n.d.). The concept of sneakers have created a niche for themselves in the market where an individual does not have to go to big malls to find the shoe; anybody can get a pair of sneakers in the market from any shoe shop. This shoe can be found by the word of mouth (Cowie, 2002). Part one of this study has dealt with given case scenario of Sneakers and expl ain the importance of social, culture and context factors on the development of the sneakers market in the UK. In the second part of this study, the market entry option of the new sneakers brand has been evaluated for India market. Part A: Critical analysis of Sneakers market As mentioned earlier the notions of sneakers is not just limited to sports but also have spread to other style statements and this has increased the level of competition in the footwear industry (Carmen, n.d.). Competitors now compete with each other in terms of innovation and creativity (Coleman, 2013). The design of the sneakers has progressed in a quicker pace that the marketers have to identify and anticipate the future demands of the shoe and the change in the consumers taste and preferences in order to survive the market (Das, Stenger and Ellis, 2009). Sneakers were always popular variety of footwear among the people since 1800s and were always available as the production of sneaker was efficient and cheaply produced by the people. The inventor of sneaker Charles Goodyear naively made the contemporary sneaker when he originally vulcanized rubber (Luna and Forquer Gupta, 2001). The manufacturers used the excessive rubber from the other products for making soles and then the idea struck. James Greenwood, American etymologist described sneaks as the shoes which has canvas tops and the sole was of Indian rubber. Converse and keds were among the early brands of sneakers but the footwear industry remained insignificant till the sport and fitness came into the consciousness of the masses (Gillespie, Jeannet and Hennessey, 2007). The industry progressed slowly with many brands coming into the picture starting from Nike to Reebok. The sales of sneakers doubled with time as it become a craze and cultural icon (Grassl, 2000). From all, converse became popular. It became synonymous with basketball as it was first worn by basketball professional Chuck Taylor in the year 1935. Nike, Reebok and Adidas have dominated the market since the last two decades with over 56% of the sale in international market. These brands have always benefitted from the goodwill and brand equity in the market from the time of its creation (Maehle, Otnes and Supphellen, 2011). This valuable feeling gives the leading brands the competitive advantage and a thorough knowledge of the market and a status for dependably manufacturing and delivering successful sneaker trademark from which some have become well-renowned. The transition from a manufacturing centric product to a market-centric product, sneaker no longer is a shoe but a style stateme nt of ones personal status (Marchi, Martinelli and Balboni, 2014). The footwear industry has fine tuned with and well polished use of demand, endorsements by celebrity and emotional branding for the promotion of the ideas of exclusivity and individuality in the customers, has drove the reinvention of sneakers (Melnyczuk, 2004). Sneakers are very much sensitive to the notions of the consumers and simultaneously the success of it depends on the ability to equalize the demands with supply which is limited to create the exclusivity. This equilibrium acts as the demand which is unrequited and is the trademark of many consumer brands (Merk, 2011). It has been seen that the consumer buys sneakers in order to sport a casual look rather than gaming activities. It has also been seen that the consumers go for than the design of the sneakers keeping aside the original particulars. Nobody can explain why the sneaker is so much popular among the consumers (Nenycz-Thiel and Romaniuk, 2014). Studies concluded many theories which were based on the marketing strategies and the sales figure rather than the logical study of the popularity of the product. Footwear industry is a developed industry where major players like Reebok, Nike are dominating and there are also many small retailers in the unorganized sector who are also a part of the sneaker competition (Parker, 2006). As per the survey, which consisted of 150 respondents aged between 19-25 years old indicated that customers were not obsessed with sneakers but would not mind having a pair of sneakers. Pilot study is done for the survey which is useful because it is conducted to evaluate cost, feasibility time in order to predict the sample size and improve the study. The survey when carried out it was seen that many questions in the questionnaire were vague and the respondents wanted it to be more integrated so as to avoid biased results. It has been seen that after the global recession in 2008 there was recovery in the international market. Growth in the other rising markets is considerably higher than the markets in US and UK. Thus there is a shift in the sneakers market from the developed to the emerging markets. US started the first business market for sneaker which eventually moved to the developed markets like, UK and France. This industry provides innumerable interesting products of which sneaker is very popular. Therefore with sneaker came the creative segment where fashion and performance has merged together to design this product which replaced sport with lifestyle fashion. Nike, Adidas and Reebok fall under non-price competition where consumers buy their sneakers because of the brand value, product propagation, success but this has not stopped the sneaker market to spread in the unorganized sector (Reebok EasyTone Womens Footwear Case, 2012). According to the case study we have seen that major players like Nike and Reebok boosted up their sales by promoting through the celebrities like Michael Jordan and Jay-Z. Adidass profits soared up by $35 million in the next year. The immediate success of these brands has materialized through the sponsorship of celebrities that the customer base of sneaker increased (Rubio, Villaseor and Oubia, 2014). Part B: Market entry option of new sneakers brand in India While expanding the business in the global market, organization needs to concentrate on perception of customer about the brand and based on the feedback given by customer, they needs to incorporate brand awareness activities, which drives the sales and market presence of niche brands like sneakers. In the contemporary economic scenario, India is considered as one of the most preferable emerging market for global brands like Nike, Adidas, and Reebok. If the market share of these three major giants is considered here, then it can be found that Reebok is considered as the leader of the Indian market, in this specific category. At the same time, the organization successfully positions itself as a reasonably-priced Global brand. Figure: Market share of Nike, Adidas, Reebok in India Source: https://www.outlookbusiness.com/article_v3.aspx?artid=280763 Born in the States to play sport, brands of the pool of Nike, Adidas, and Reebok are driven more by the strong eagerness of the end user to possess them rather than an utmost requirement of the same (Sangani, 2012). According to the footwear industry the buyers can be divided into two types. Firstly the ones who are committed to these types of shoes and dont follow or but the other types which this industry offers. Secondly the consumers who are more conventional ones who will buy other types of shoes as well not always sticking to the sneakers (Shoes, Glues and Homework: Dangerous Work in the Global Footwear Industry, 2010). Research indicates that Sneakers today have become more of a fashion statement. Under such circumstances, for a new sneaker brand to enter and grow in the emerging market like India, the focus should be on creating unique styled products which not only would have an underlining fashion statement but also a niche USP (Special issue Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research, 2013). India market can be analysed from the following graph which shows the attitude of the consumers towards the particular brands. It shows that the consumers in the blue part (56%) prefer brands or new brands which keep 36% of consumers in the red part who do not prefer brands and the rest 8% are unaltered towards brands. Figure: Response rate of brand preference The end users of these brands are really driven by their rarity, which inevitably means design, and popularity rather than associated costs in possessing the same. Another point worth highlighting is that these users are slightly indifferent to advertising and hence the marketing strategy for a new brand has to be very much end user oriented and sharp rather than a flat one (Special issue on cross-cultural and cross-national consumer research: psychology, behavior, and beyond, 2013). Also, an all out aggressive advertising may make the entire launching exercise turn haywire. Sneakers indeed are in close proximity and an indicator of the end users life style, culture and tastes and hence it is so very important for the new brand to launch the category of its products keeping in mind the demography of the region. So far as design is concerned, colour is one factor which has to be invariably kept in mind. Also, the user more often than not stay pre decided regarding the brand they wish to purchase rather than making a purchasing decision at the point of sale. Hence it is highly vague that a new unknown brand can witness high sales by the sheer mind conditioning and push selling done by highly trained salesmen. If the possibility of launching new brand in the Indian market is considered as the primary aim of this study, then it is very much necessary to evaluate the trend in market share of the existing brands. The below mentioned figures indicates that both Adidas and Reebok are losing their relative market share. At the same time, Nike and Jordan are expanding in the Indian market. Therefore, it is look like crucial to identify, the individual policies of each of these organization so that an effective policy can be adopted to launch this new sneakers brand in the Indian market. Figure: Market share of Adidas and Reebok Source: https://www.businessinsider.in/2-Charts-That-Show-How-Nike-Dominates-The-Sneaker-Market/articleshow/37106326.cms Figure: Market share of Nike and Jordan Source: https://www.businessinsider.in/2-Charts-That-Show-How-Nike-Dominates-The-Sneaker-Market/articleshow/37106326.cms Research indicates that distribution of free pairs at locations of high youth presence and endorsement by a prominent personality preferably from music, sports or the silver screen may be a way to make inroads into this market. According to the research taken about by the business school it can be said that there are many aspects regarding the sneaker market where Adidas, Reebok fails to fulfil the demands of customers, whereas Nike and Jordan fulfils the demands (Marchi, Martinelli and Balboni, 2014). The issue with Adidas is that while it is staked out its turf as an official sportswear partner, Nike has more top athlete. This ultimately influences the buying behaviour of the consumers. So, it plays major role in measuring how the sneaker market is influenced by the sub-culture and culture. This information will be useful when the brand is trying to expand their market in Indian market. The information also provided an approach to the consumers beliefs, values and behaviour who consider themselves as shoe addicts (Grassl, 2000). According to the graphs in the case study it can be inferred that the sneaker addicts always and often go for the rarity and the popularity of a shoe model respectively. There lies a difference in the notion of the consumers in case of popularity where the classical consumers think popularity means everybody is wearing it whereas the addicts notion is if it is rare or not. Thus for a sneaker brand to expand in Indian market, it must first segregate the consumers into two groups one of classical and the other being the addicts. The company has to understand the Indian market inside out so that the consumer base is strong in this market. For a new sneaker brand to open up in Indian market, the brand has to acquire more knowledge about its consumers along with their taste and preferences. According to the case study figure 4 gives a clear overview of the purchasing behaviour of the classical consumer i.e., on what basis are do their purchase influence. It is seen that design and brand a re preferred most by these consumers so a brand to expand must look into their design of the shoes and also maintain and try to increase their brand value. Figure: Factors that influence purchasing process It has been seen in the case study that to make a brand successful in Indian market it has to see to what extent are the consumers loyal to the brands. It is difficult to achieve brand loyalty within the first year of expansion because many other products were rising in the market and there were already other brands struggling in India to be in competitive advantage. Thus a sneaker brand to expand its market in Indian market, it has to develop new strategies and innovation so as to attract new customers and retain the old ones. Creating a sub brand it makes easier for the brands to get prospective markets and consumers. From this survey which is carried out in Scotland we can infer that for India as the prospective market for the expansion of a brand and make a position in the market will have to look into the culture and subcultures of the consumers (Melnyczuk, 2004). There are many factors depending on which a brand has to take care before expanding. First it should see the host country with respect to the home country and collect all the general information. According to the case study the purchasing motives of the consumers in the host country should be understood. Relating to the case study we can see that the popularity of sneakers both in addicts and classical consumers are high. Addicts have kept sneaker as their choice of shoe and 73.3% of classical consumer also prefer the same which means that a brand expansion in Indian market depends on the type of consumer base which will favour sneakers. It depends on the popularity of the brand whether a consumer will favour the product or not. According to Aakers brand equity model we see that there are five components such as brand loyalty, brand awareness, perceived quality, brand associations and other proprietary assets. Nike, Reebok have been for a long time in the footwear industry and this makes them the market players today because they know the strategies by which they have shaped up their brand equity (Merk, 2011). For a new brand to open up in Indian market, it should evaluate its value based on the model. The footwear industry in India is relatively slow compared to other emerging markets and it is relatively expensive so in during feeble economic growth the consumers will purchase less frequently. In this global market scenario big brand like Nike, Adidas will focus on premium consumers but there are consumers like the classical consumer who will not only buy sneaker but will also put their hand on other types of shoes, so for a new brand to position in the Indian market, it has to attract the consumers who do not fall under the premium consumers list and try to retain them with the rarity and popularity of their product among these consumers (Nenycz-Thiel and Romaniuk, 2014). According to the survey carried out in the case study classical consumers are ones which are influenced mostly by the design and the brand of the sneakers along with the cost. They focus on the brand as a sign of quality and also the basis of integration in the society. Thus for the new brand to expand in the Indian market, they have to target the classical consumer for whom the price is a major factor for buying the product because they will hold back and move to other alternatives if the price of the sneakers is out of their budget. So basically for a new brand to acquire the consumer base in the Indian market it has to position its name among the consumer group. However, the Indian footwear industry has been dominated by big firms those have initiated the business activity with export market. However, few companies of footwear are directly interlinked with different multinational companies through global supply chain. Major elements of the supply chain network within India are involved within the uncertainty, frequency and specificity. Wholesalers can undertake the direct entry of this sector. On the other hand, leather industry can be considered as traditional industry of the Indian sector. There are decreased series of unemployment within the Indian society. Therefore, this organization can enhance the level of business opportunities within the Indian sector with extensive level of brand awareness and advertising technique. This company can face immense competition while operating business within the Indian competitive sector of Footwear Company. There are different business companies who have delivered extensive level of branding towards the consumers of the market. This company should deliver different types of advertising techniques and marketing campaign process for the consumers of the market sector. The company for the consumers of the company should deliver extensive level of brad awareness. Therefore, the company should be able to take extensive level of business capabilities within the competitive sector of the market. The company should deliver extensive level of brand equity component for the customers within the market. On the other hand, this company can enhance the level of business with the help of different marketing attributes within the competitive sector of the market. Conclusion: Segregation of the consumers on the basis of likeness of the product is necessary so as to know which particular segment has to be targeted. The process of expansion of a new brand might take some time in Indian market, because the consumers has to first know the brand and what different itr has to offer compared to other famous brands (Parker, 2006). As it is repeatedly seen in the case study that the consumers are focusing mainly on the rarity and popularity of the product which importantly includes the design of the product, the brand has to design the sneakers in a way which keeps them in competitive advantage among the big players within the market which was once developed (Veloutsou, 2009). References Aaker, J., Fournier, S. and Brasel, S. (2004). When Good Brands Do Bad. Journal of Consumer Research, 31(1), pp.1-16. Berrill, J. and Hovey, M. (n.d.). An Empirical Investigation into the Internationalisation Patterns of UK Firms. SSRN Journal. Carmen, P. (n.d.). Analysis and Understanding of Key Marketing Concepts Marketing Activities Organized within the Footwear Industry Companies. SSRN Journal. Coleman, C. (2013). Classic Campaigns - "It's Gotta Be the Shoes": Nike, Mike and Mars and the "Sneaker Killings". Advertising Society Review, 14(2). Cowie, J. (2002). Edna Bonacich and Richard P. Appelbaum, Behind the Label: Inequality in the Los Angeles Apparel Industry. Berkeley: University of California Press, 2000; Nancy L. Green, Ready-to-Wear and Ready-to-Work: A Century of Industry and Immigrants in Paris and New York. Durham: Duke University Press, 1997; Miriam Ching Yoon Louie, Sweatshop Warriors: Immigrant Women Workers Take on the Global Factory. Cambridge: South End Press, 2001; Leon Stein, The Triangle Fire. Introduction by William Greider. Ithaca: Cornell/ILR Press, reprint 2001 [1962]; Tom Vanderbilt, The Sneaker Book: Anatomy of an Industry and an Icon. New York: The New Press, 1998. International Labor and Working-Class History, 61. Das, S., Stenger, C. and Ellis, C. (2009). Managing tomorrow's brands: Moving from measurement towards an integrated system of brand equity. J Brand Manag, 17(1), pp.26-38. Gillespie, K., Jeannet, J. and Hennessey, H. (2007). Global marketing. Boston: Houghton Mifflin Co. Grassl, W. (2000). Strategic Brand Management: Building, Measuring, and Managing Brand Equity.20003Kevin Lane Keller. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. . Upper Saddle River, NY: Prentice Hall 1998. xxvi + 636pp. + 122pp. (cases, epilogue, credits, index) $60.00. Journal of Consumer Marketing, 17(3), pp.263-272. Luna, D. and Forquer Gupta, S. (2001). An integrative framework for cross cultural consumer behavior. International Marketing Review, 18(1), pp.45-69. Maehle, N., Otnes, C. and Supphellen, M. (2011). Consumers' perceptions of the dimensions of brand personality. Journal of Consumer Behaviour, 10(5), pp.290-303. Marchi, G., Martinelli, E. and Balboni, B. (2014). The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear. Journal of Global Fashion Marketing, 5(2), pp.122-134. Melnyczuk, A. (2004). Starting with Sneakers. The Antioch Review, 62(3), p.487. Merk, J. (2011). Production beyond the Horizon of Consumption: Spatial Fixes and Anti-sweatshop Struggles in the Global Athletic Footwear Industry. Global Society, 25(1), pp.73-95. Nenycz-Thiel, M. and Romaniuk, J. (2014). The real difference between consumers' perceptions of private labels and national brands. J. Consumer Behav., p.n/a-n/a. Parker, P. (2006). The 2006 United Kingdom economic and product market databook. San Diego, CA: ICON Group. Reebok EasyTone Womens Footwear Case. (2012). Advertising Society Review, 12(4). Rubio, N., Villaseor, N. and Oubia, J. (2014). Consumer identification with store brands: Differences between consumers according to their brand loyalty. BRQ Business Research Quarterly. Sangani, K. (2012). The cost of running [Footwear industry]. Engineering Technology, 7(3), pp.64-67. Shoes, Glues and Homework: Dangerous Work in the Global Footwear Industry. (2010). Contemporary Sociology: A Journal of Reviews, 39(3), pp.363-363. Special issue Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research. (2013). International Marketing Review, 30(3). Special issue on cross-cultural and cross-national consumer research: psychology, behavior, and beyond. (2013). International Marketing Review, 30(2). Veloutsou, C. (2009). Brands as relationship facilitators in consumer markets. Marketing Theory, 9(1), pp.127-130.

Saturday, November 30, 2019

The Baroque Has Been Called A Theatrical Style, One That Deals In Spec

The baroque has been called a theatrical style, one that deals in spectacle, grandeur, and dramatic contrast. Test these concepts in an essay that discusses the baroque as an expression of the Catholic Reformation, Protestant devotionalism, the Scientific Revolution, and the Age of Absolutism. Define your general statements with specific examples. The following essay will discuss the baroque period and how the Catholic Reformation, Protestant devotionalism, and the Scientific Revolution influenced it. The Baroque period generally refers to the years 1600 to1750. Classicism of the Renaissance has been replenished during the Baroque period. During the Baroque artistic period, the exploration of the fundamental components of human nature and the realm of senses and emotions were very crucial. The Baroque era was a very dynamic time that showed an abundance of radiance and color. Artists of this time were passionate and sensual. Their works were many times considered to have an overpowering emotional effect. The superficial form of light was fascinated during this period due to the thoughts of godlike sun or the truth of the Holy Spirit. The Baroque naturalism maintains the religious themes in content. The elements of perception in the Baroque art are how we perceived the natural human figures are in motion through space, time, an d light. We present and analyze the extent of human actions and passions in all its degrees of lightness, darkness, and intensity. The scientific revolution also had a tremendous impact on art during this time. Scientists started to study the earth and it's positioning in the universe. This was a time when the people started take more of an interest in astronomy and mathematical equations. During the time of the Catholic Reformation artists began to challenge all the rules that society has set for artistic design. Artist starting with Parmigianino, Tintoretto, and El Greco began to add a wide variety of colors into their paintings, challenging the way things have been done in the past. These artists also added abnormal figures or altered the proportions in paintings. This is displayed in Parmigianino's painting, Madonna of the long neck. During this time the Catholic Church was in a transition period moving from their recent reputation and becoming a well-respected organization. During this reform, an autobiography written by Layola about Saint Teresa of Avila set a new tone for Catholics to follow. This influenced people to have a more spiritual outlook on life. Protestantism also played a huge part in the development of the baroque style. Protestantism had a strong scriptural and devotional emphasis with rising commercialism. Artists during this time started to concentrate on personal issues instead of religious displays. Poetry became another way of expression during this era. Poets like John Milton produced works that depicted morality, evil, and death. Johann Sebastian Bach and George F. Handel influenced the baroque period with oratorio musical designs depicting a scriptural narrative. The baroque period was a time of change. From the reformation of the Catholic Church, the new expression of the Scientific Revolution, and the new ideas Protestant devotionalism society experienced a varying degree of changes that impacted life, art, and entertainment that we know today.

Monday, November 25, 2019

the sin of avarice essays

the sin of avarice essays In life everyone is searching for something or someone. Sometimes we just do not realize we have found it until it is too late. What we find may not always be what we are looking for. This is what happens in the Pardoners Tale by Geoffry Chaucer, the three rioters are searching for death in the physical form. They do find death or rather it finds them in the very end of the story. In my opinion the three men do not find what they are searching for but that death finds them, in a place they never thought to look, in the depth of the human soul. The Pardoners Tale begins with three men in a drunken rage swearing to find death after it steals another one of their friends. If we can only catch him, Death is dead(Chaucer 117). They take an oath to always stick up for one another no matter what, and then they continue on with their search. They come upon and old man who may be death himself. The men are so anxious to find death that they do not see death when they are staring it in the face. Their drunken stupor makes them blind and easily allows death to trick them. The old man tells them where to find death: ...turn up this crooked way/towards that groove...under a tree and there youll find him waiting(Chaucer 117). So they continue their quest. Under the tree they find gold florins. No longer was it death these fellows sought or so they thought (Chaucer 118). When the rioters do find the gold it dissolves their oath of brotherhood and puts them on their path to death. The gold immediately changes their plan of finding death to becoming rich. The sin of gluttony takes over in each man planning to kill the next. The old man, his words, and their pursuit are completely forgotten. This tale confirms what the Pardoner suggests in The Pardoners Prologue; the sin of avarice leads to the sin of murder. The story begins with ...

Friday, November 22, 2019

An Essay on Responsibility in A Separate Peace

An Essay on Responsibility in A Separate Peace A Separate Peace: Responsibility A responsibility is something for which one is held accountable. Often people say that one is responsible for one’s own words and actions; if something happens as a result of something one does one is responsible for it. But is it possible that something could be the result of various actions from different people who are therefore equally responsible, or is there always one person who is most responsible for the incident at hand? Such a situation where this question is relevant is present in the novel A Separate Peace by John Knowles. In the novel, the main character, Gene, ponders his responsibility for the death of his best friend, Phineas or Finny. After reading Gene’s account of the events that led to Finny’s death the reader may observe that there are three people who are all partially at fault for Finny’s death. Gene, a classmate named Brinker, and Phineas all had something to do with the incident, but who was most responsible for it? Gene is probably the most obvious to blame for part of Phineas’ death. Gene clearly feels guilty, that is why he returns to the tree fifteen years after the fact, for some sort of closure. As Gene and Finny were about to jump from a tree branch into the river together, Gene shook the branch causing Phineas to fall into the river unexpectedly and hurt his leg. Later on, when Phineas re-injured his leg and was having it set in a routine operation, he passed away. The doctor said that it was probably because some marrow entered his blood stream and caused his heart to stop. But if Finny had never fallen in the first place he would have not been on that operating table. Therefore, indirectly an action of Genes eventually resulted in Finny’s death. But was this action done consciously? The author does not specify. â€Å"My knees were bent and I jounced the limb†(Knowles p.52) says Gene in his account of the incident. â€Å"I jounced† is an active verb but †Å"were bent† is passive meaning that some unknown force bent Gene’s knees and as a result of that he jounced the limb. Since this action was not totally Gene’s he is not thus totally responsible for the fall or the events that occurred as a result of it. Brinker, Gene and Finny’s classmate was responsible for the circumstances that lead to Phineas’ second fall. Brinker suspected that Gene was responsible for Finny’s first fall and begrudged him somewhat for not enlisting in the army with him when he had wanted to. It was Brinker who called together the trial in which Gene was prosecuted for purposely causing Finny to fall off the tree. But even if Gene was to blame for Finny’s first fall, it was not necessary to drag Finny out of bed in the middle of the night and put him through such emotional turmoil when he was still physically vulnerable from the accident. If Brinker had not organized the trial Finny would have never rushed out in such an upset manner causing him to fall and hurt himself again. The doctor was not sure why Phineas died. â€Å"In the middle of it [the surgery] his heart just stopped. I can’t explain it.†(Knowles p.185) He said. Later on the doctor conjectured that Phineas p robably died when marrow entered his blood circulation and clogged his heart but Gene meant the world to Finny. The idea Brinker introduced to Phineas that his best friend would betray him hurt Phineas severely and maybe even caused him to loose the will to live. Brinker’s actions were crucial to Finny’s death and since they were done with cruel intentions Brinker is largely responsible for the death of his classmate. Surprisingly enough Finny is partly responsible for his own death. He knew that jumping off the tree into the river was dangerous hence the name of the club â€Å"Super Suicide Society of the Summer Session†(Knowles p.24) whose membership requirement was one jump from the tree. Also, if not for Finny Gene wouldn’t even have come to the meeting the night of the accident, Gene wanted to stay in the dorm and study but Finny used reverse psychology in order to convince him to come. Lastly, it was also Finny’s idea that they jump together rather then alone, risking the possibility that the movement of one could cause the other to loose his balance. If not for any of these incidents Finny would never have fallen to begin with, Gene’s trial would never have taken place, and he would not have found himself on that operating table. This makes Finny largely responsible for his first fall and partly responsible for his death. In conclusion although none of them were conscious that their actions would eventually lead to Finny’s death, Gene, Brinker, and Finny were all partly responsible for it. The one most to blame however was Finny himself, starting a club in which jumping off the tree into the river was a membership requirement was the first in the series of events that eventually lead to his death. If Finny had not done this none of the incidents which Gene and Brinker were at fault for would have ever had reason to take place. Consequently, the person most to blame for the death of Phineas was Phineas himself. As the song goes: â€Å"It is of no surprise to me, I am my own worst enemy.†(Lit Place in the Sun)

Wednesday, November 20, 2019

Educational Program of the Graduate School of Computer and Information Essay

Educational Program of the Graduate School of Computer and Information Science at Nova Southeastern University - Essay Example Respectfully, the following paragraphs are the stories of my open -book life as I knock on my New Alma Mater's door with hope and understanding.My life has been focused on two major goals. First, my long-term goal in obtaining this degree will be to increase the intensity of my continuing contributions to the field of Information Technology (Mcginn, 2008). To this end, I will light that midnight oil as I engross myself in the exchange of intelligence information among my classmates and mentors as a graduate student at Nova Southeastern University. But, my ultimate goal is to inspire innovation and passion for Computer Science in the lives of my future students. For, I firmly believe that someday many will continue the fire burning in me to touch the lives people in all walks of life through the use of information technology. Definitely, both goals can be achieved faster because I have found the missing link.And, I learned that the unique educational program of the Graduate School of Computer and Information Science at Nova Southeastern University is one of the many features why many students study and research here. For, one of the main reasons for my selection of Nova Southeastern University is its Cluster classroom format. Since I am a firm believer in the concept of teamwork, I believe the cluster meetings will be beneficial for me as I network and team with others in my field with the guidance and wisdom of my instructors.

Monday, November 18, 2019

Event Essay Example | Topics and Well Written Essays - 750 words - 1

Event - Essay Example It has a homophonic composition and its sort is a suite. There is a wide mixed bag of instruments (aerophones, chordophones, and membranophones) utilized as a part of this piece. Around the wind instruments (woodwinds and metal) heard were bassoon, oboe, French horn, and trumpet. The strings played incorporated the violin, viola, cello, and twofold bass. At last, the percussion instrument utilized for this piece was the timpani. This development is broken down into four areas by rhythm: Adagio, Allegro, Lentement, and Allegro. The Adagio segment starts with a moderate presentation at a mezzoforte dynamic. This area is in a real enter and set in fourfold meter. It has a wide extend and a rising song. There are short rhythms and the area develops in a crescendo. The clamor and vitality of this area holds the consideration of the audience and makes a pleased and happy mind-set. Schuberts Symphony No. 8 in B minor was formed throughout the Romantic period. The instruments heard incorporate the trombone, woodwind, oboe, bassoon—parts of the aerophone family—and in addition the violin, viola, cello, and twofold bass—all chordophones. This piece has a general homophonic composition. The classification is an orchestra, which is separated into two developments: Allegro moderato and Andante con motto. The Allegro moderato takes after sonata-allegro structure. There are two subjects introduced, and the development is in triple meter in a minor key. It starts at a delicate (piano) element level and develops in a crescendo. It is for the most part conjunct with a thin go that in the long run ventures into a wide run. The delicate quality opening makes a sensational air loaded with feeling. This development delineates a restatement the restatement of subjects, since the principle two topics repeat all around the piece. Joseph Haydns Symphony No. 94 in G significant ("Surprise") was made throughout the Classical period. It

Saturday, November 16, 2019

Effect of supply and demand and gas in our lifetime Essay Example for Free

Effect of supply and demand and gas in our lifetime Essay Oil has been an integral socio-economic vehicle which within the corporate scene remains a highly competitive socio-economic driver. Due to vast uses and demand, oil has become controversial and elastic in socio-politics. Here we see it causing socio constraints in oil producing countries and collapsing political institutions. Socially oil has a significant contribution in our general lifestyle. It has a comparative role within the context of mobility and industrial function where it is used in factories as well as in institutions which use combustive machinery. It is a determinant of economic prowess of a country. It plays a major role in research and advancement of power generation and use of bio fuels to ease environmental pollution. Gas is valuable in our lives based on the fact that it eases the burden of power use in cooking and within many socio institutions especially within our families. Gas also has been highly competitive and still remains so with many countries seeking to sustain demand. Recently European countries grappled with Russian company Gazprom over supply of gas when the company threatened to cut supplies. This paper reflects on the major effects of oil and gas on our lives in various aspects of socio-economics and its profundity. This profundity establishes the oil and gas use and contribution to socio-economics and politics. This analytical review covers environmental, political and research contributions, so as to keep sustenance of the same at per with developments in the technological trends within our lives which drain energy resources and adversely effect socio-economic stability. Contribution to socio economics Economic growth is dependent on energy resources. Energy supply within the development perspectives of a nation deplete economic recession and create more apertures for industrial progression in the nation. The distribution of resources within this economic perspective contributes to social –economic growth due to the dissemination of the resources made and gained from the industrial progression. Socio-economic progress is what supports the constituents of the society, namely the family. Most families own vehicles, machinery and combustive equipment that require oil to run them. They own various oil consuming devices like generators which they use to get power and run their daily activities. This perspective of integrating resources based on oil based contribution and importance is indicative of the pivotal role oil plays in the economic progression of a nation and a community. On the negative aspect, oil has very diverse negative effects on social economic gains and has led to the disintegration of economic stability within the units of the society. Increase in oil prices leads to stifling of social economics due to constrained spending so as to meet the higher cost of fuel. This constraint forces individuals to over spend and increased prices of goods and services. The effect spreads within the society to the most unfortunate and stirs unrest due to the high prices. On the same aspect oil has been a very competitive socially owned natural resources which in as many countries has caused political divisions and social disintegration. Communities in developing nations have been embroiled in long civil wars like in Nigeria. Nations with superior industrial needs have sought after taking advantage of lesser nations to establish forced oil drilling concessions so as to have a monopoly in the production of oil and directly befit their economic needs while hurting that of the producing country. The performance of the portfolio might be measured by the effects of changes in energy costs and availability of energy on the economy. Another portfolio measure might be the effects of the mix of energy sources on the diversity and vulnerability of the supply. Generating Electric Power in the Pacific Northwest: Implications of Alternative Technologies Christopher G. Pernin, Mark A. Bernstein, Andrea Mejia, Howard Shih, Fred Rueter, Wilbur Steger 2002. p 15 Effect on Resources Drilling oil has led to dilapidation of natural resources like forested land, marine resources and agricultural land. The effect on these natural resources is basically destruction of their existence so as to create sufficient exploration and drilling acreage. To excavate gas or oil, exploration and seismic survey has to be conducted on very significant area of acreage which completely reduces this area to a wasteful land for many years. The long term effect is that, the existing resources and land itself becomes wasted and polluted due to activities involved to get the gas or oil out. However there are positive attributes that come along with oil and gas production. There creation of jobs on these areas benefits local and professionals who have relevant experience and knowledge on the activities related to drilling and producing oil and gas. Creation of infrastructure and connection to electricity grids become the positive effects on the resources which can be utilized within the region the drilling or production is on going. The resources, like agricultural activities directly benefit from these changes and developments. Existing coffee factories get a boost to revert from using diesel engines to electricity. Communities are connected to the electric grid and can access electricity. Industries come up and processing of natural resources become easier. Proved reserves are both drilled and un-drilled. The proved drilled reserves, in any pool, include oil estimated to be recoverable by the production systems now in operation, whether with or without fluid injection, and from the area actually drilled up on the spacing pattern in effect in that pool. The proved un-drilled reserves, in any pool, include reserves under un-drilled spacing units which are so close, and so related, to the drilled units that there is every reasonable probability that they will produce when drilled. Bruce C.  Netschert The Future Supply of Oil and Gas: A Study of the Availability of Crude Oil, Natural Gas, and Natural Gas Liquids in the United States in the Period through 1975: 1958. p 7 Development of alternative fuels Oil and gas have led to positive research on energy needs globally. Companies and researchers have been seeking best solutions to the waning supplies and deposits of gas and oil to curb the eminent collapse of the supply and demand. Discovery of coal mines, use of electric car and trains development of alternative oil are diverse developments all based on the oil and gas supply and demand agenda. According to arguments based on the global perspective on demand and supply of gas and oil, it is questionable and much worrisome ‘Are resources likely to be available during the next fifty years in the quantities necessary to satisfy projected demands without substantial increases in prices? If not, what price in- creases are likely to be necessary to close the gap between supply and demand, and what are the effects of those increases likely to be? Ronald G. Ridker William D. Watson: To Choose a Future: Resource and Environmental Consequences of Alternative Growth Paths. 980. p 96. Negative effects of the demand and supply is mainly seen within the oil curtails and supply context. International oil curtails have a stranglehold on the oil and gas prices and the effect of alternative oils becomes less dynamic and progressive stifling efforts to stipulate best policies to use to achieve the required progress in alternatives is slow. Implementation of development of alternative o ils and energy resources has been ongoing. Creation of biodegradable oils has resolved much of the fears that demand would become elastic. Environmental effects Global warming and environmental degradation consequences on the flora are as a result of a lot of oil and gas exploration activities. Secondly the use of oil and gas in industries and within the concepts of combustion has led to degradation of the environmental. Industrial effluent related to oil has destroyed the flora while gaseous emission like carbon emissions from vehicles and industrial machinery has destroyed the ozone layer resulting to global warming. There are literally no positive implications on the environment by oil and gas. However on the profound aspect of research advancing of technology to improve on the air and to maintain a level of complacency within the ozone layer has led to discovery and global use of green houses and introduction of policies which reflect on addressing how to stop global warming. Governmental and geo-political effects A lot of the current crisis within the global fronts is based on escalation of demand of oil and gas by major world like the United States. The demand for energy, especially based on oil supplies has become un-foreseeable, as such the need to have vast reserves of oil within proximity as insulation to the critical point of demand and elasticity of demand is important. Non-Marxist social science, needless to say, had to contend with the reality, where incidents of collective violence were taking place all around. Facing this contradiction between their theory and reality, a compromise was reached by which it was hypothesized that anti-systemic conflict was only a temporary situation. This situation, they argued, would be symptomatic of the Third World nations going through a structural change. Structural change caused by the introduction of economic development and a new production relationship calls for the end to the traditional social and economic relationship. Dipak K. Gupta: The Economics of Political Violence: The Effect of Political Instability on Economic Growth. 1990 p 31 The issue here is that political prowess has influenced a lot of political inclinations in various nations within the world. On the same context, government policies to curb oil prices and to have reserves for future use have become null and wavering. The community within these jurisdictions suffer fluctuating oil prices and there is no consistency in the pricing hence the problem of constantly adjusting to the new prices due to lack of legislation. Political problems have emanated from this point with extremist policies on invasion of natural resources and barrel prices becoming tools of stifling economic progress in the communities.

Thursday, November 14, 2019

Creativity Essay -- Technology Art Papers

Creativity The walls of the Louvre are covered with artistic masterpieces, widely recognized as some of the most treasured, creative works known to man. The unique stroke of a brush or the layering of paint can distinguish these geniuses from the masses. Despite the ability to label these pieces of art as especially creative, it remains unclear how one can truly qualify the defining characteristics of creativity. This faculty is commonly viewed as intangible, as `a spark of creativity,' or, `a flash of creativity.' This phenomenon, which lies at the foundation of our artistic culture, eludes our current grasp of understanding. For some, creativity rests within our human nature as an integral part of our being, for others, it may emerge from the great mechanical complexity of our brains, or the randomness of the universe. In recent years there have also emerged visual and literary works by computers which some experts believe to have a creative nature. This controversial idea causes unease in ma ny that characteristics we commonly assume to be innately human could manifest in a machine. However, after viewing the works created by computers, it becomes necessary to consider the possibility of such creative ability whether or not the works themselves are creative. Though one can find examples of human creativity in nearly all aspects of life, perhaps it is most clearly evident in our literature. The thoughtful combination of words can express the gauntlet of human emotions and experiences aptly, and in the most talented of authors, can breathe life into the words and seemingly recreate the experiences in the mind of the reader. Notable and critically praised author James Joyce provides an example of this in his work Ulysses: .. ...uture computer which could paint like Monet, or have faith in a machine to effectively speak to the emotions of a human. However, technological innovations continually astound us, and it is no less plausible that a computer could function at this level of creativity, than one hundred years ago to imagine men landing on the moon. Works Cited Boden, Margaret. The Creative Mind: Myths and Mechanics. London; New York: Routledge, 2004. Faulkner, William. The Sound and the Fury. New York: Random House, 1984. Hofstadter, Douglas. Fluid Concepts and Creative Analogies. New York: Basic Books, 1995. Joyce, James. Ulysses. Oxford: Oxford University Press, 1993. Picard, Rosalind. Affective Computing. Cambridge, Massachusetts: MIT Press, 1997. Singer, Irving. Feelings and Imagination: The Vibrant Flux of Our Existence. Maryland: Rowman and Littlefield, 2001

Monday, November 11, 2019

Benjamin Quarles Histographic Essay Essay

â€Å"The role of blacks in America—what they have done and what has been done to them—illuminates the past and informs the present. Unless we fully comprehend the role of racism in this society, we can never truly know America†. These poignant words are from one of Dr. Benjamin Quarles’ last essays for the journal Daedalus. Dr. Quarles was definitely a man who settled for nothing less than excellence. He dedicated his life to works that would educate the world for years to come. His thorough research coupled with his impressive way with words blazed trails for modern day historians to follow. On January 23, 1904, Benjamin Arthur Quarles was born in Boston, Massachusetts. His father was a subway porter. Quarles, himself worked as a bellhop on Boston-based steamboats and in Florida hotels. This man, however, was destined to achieve greater goals as young Quarles proved his superior intellect upon graduation from Shaw University in Raleigh, North Carolina. In addition to receiving his B. A. , he was awarded the Social Science Research Council Fellowship. This is a fellowship that is only offered to those that are expected to make a long-term impact on society through their work. Quarles went on to receive his M. A. from the University of Wisconsin in Madison in the year of 1933. His dissertation topic was the life of abolitionist Frederick Douglass. His knowledge and dedication were impressive enough to win the Rosenwald Fellowship in 1938. During the year of 1939, he was appointed Professor of History at Dillard University in New Orleans, Louisiana and then received his Ph. D. from the University of Wisconsin. In 1942, Dr. Quarles received his second Social Science Research Council fellowship then following that he was granted the Carnegie Corporation Advancement Teaching Fellowship in 1944 before winning the Rosenwald Fellowship once again in the year of 1945. Quarles became the Secretary of the New Orleans Urban League in 1947 and held that position until 1951. Finally, in 1948 Dr. Quarles published his first work entitled Frederick Douglass which he undoubtedly used the dissertation from his graduate work as the basis. This was a book than was an in depth account of the life of Frederick Douglass. In addition, he also joined the Association for the Study of Afro-American Life and History. Also in the same year, Dr. Quarles was appointed the dean of the Dillard faculty. In 1949, he became the Honorary Consultant in American History at the Library of Congress and he held this prestigious position until the year of 1951. He also served on the New Orleans Council of Social Agencies. Dr. Quarles left Dillard University as he was appointed to be the Professor of History and Chairman of the History Department at Morgan State College in Baltimore, Maryland in 1953. He also penned his second book entitled, The Negro in the Civil War. In this work he was determined to disprove the common myth that the African Americans took a passive role in the fight against slavery. Quarles was able to effectively reveal that approximately 3. 5 million African Americans were major participants for the cause of freedom. There were approximately 180,000 soldiers and the rest worked as orderlies, spies and laborers. â€Å"Milliken’s Bend was one of the hardest fought encounters in the annals of American military history†, Quarles explained. The battle at Milliken’s Bend, according to Assistant Secretary of War Charles A. Dana, â€Å"completely revolutionized the sentiment of the army with regard to the employment of Negro troops†. Once again, Quarles received the Social Science Research Council Fellowship, as well as serving the Urban League in the office of Vice President during the year of 1957. Dr. Quarles won the Guggenheim Fellowship in 1959 before editing the Narrative of the Life of Frederick Douglass in 1960. In 1961, Quarles published The Negro in the American Revolution where he explored the major role of African Americans and their vast efforts in their own search for freedom. His findings that would display the positive contributions African Americans made to this country that definitely could not be found in mainstream literary or educational works. He followed this poignant book with another entitled Lincoln and the Negro. In this book Dr. Quarles ventured into unexplored territory. Even though Lincoln is considered as the President who was in office when slavery was abolished his thoughts on the African American people were never actually explored. Quarles intent was to show Lincoln as a true friend of the enslaved because of the philosophy expressed in the Declaration of Independence. Yet, he noted that Lincoln also believed that whites were mentally superior to blacks and he was vehemently opposed to marriages between the two races. In addition, he did not support the issue of granting blacks the right to vote. Once again, in the year of 1964 Dr. Quarles published another book entitled The Negro in the Making of America. This book explored the vast contribution African Americans have made in the development of this country. In addition to publishing a book he also served on the Advisory Committee of Library Services at the U. S. Office of Education from 1964 to 1966. Lift Every Voice: The Lives of Booker T. Washington was a book that he co-authored with Dorothy Sterling and was published in 1965. The year of 1967 proved to be a busy one as Dr. Quarles became grantee of the American Council of Learned Societies. In addition, he became the Vice President of the Association for the Study of Negro Life and History. During this year, he also was inducted into Phi Alpha Theta while publishing yet another book entitled, The Negro American: A Documentary Story. He co-authored this book with Leslie H. Fishel, Jr. In 1968, Dr. Quarles was able to publish Frederick Douglass as part of the Great Lives Observed Series, while in the year of 1969 he published Black Abolitionists and became Chairman of the State of Maryland Commission on Negro History and Culture. The year of 1970 proved to be another busy year for Dr. Quarles as he was appointed for a second term as Honorary Consultant in United States History, the Library of Congress. He was also granted the position of Honorary Chairman of the Maryland State Commission on Afro-American History and Culture. Dr. Quarles published another book entitled Blacks on John Brown and became Vice President Emeritus of the Association for the Study of Afro-American Life and History. In addition, he was appointed to the editorial board of the Journal of Negro History and Maryland Historical Magazine as well as accepting the appointment to the National Council of the Frederick Douglass Museum of African Art at the Smithsonian. In 1974, Dr. Quarles published Allies for Freedom: Blacks and John Brown as well as Blacks on John Brown. He also retired from Morgan State College and he was the Commencement speaker at Morgan while receiving the honorary Doctor of Humane Letters degree. During the year of 1976 Dr. Quarles became a member of the Building Committee of the Amistad Research Center, as well as the Project Advisory Committee on Black Congress members of the Joint Center for Political Studies. In addition, he became a member of the Advisory Board on American History and the Life of the American Bibliographical Center. Also during the year of 1976 he became a Member of the Committee of Advisors of the National Humanities Center Fellowship Committee. He served on this committee until 1978. During 1977, he served on the Department of Army Historical Advisory Committee until 1980, while in 1981 Dr. Quarles was named Professor Emeritus at Morgan State University. In 1988, Quarles published Black Mosaic: Essays in Afro-American History and Historiography, as well as receiving the American Historical Association’s Senior Historian Scholarly Distinction Award. The last year of his life he received the Smithsonian Institution’s National Museum of American History Lifetime Achievement Award before passing away November 16, 1996. Dr. Benjamin Quarles was a man who achieved much in a time when African Americans were still in the struggle to obtain the rights of a true American. There were few sympathizers at Wisconsin for Quarles’ desires to write black history. They feared a black person studying history would turn it into propaganda, however, Quarles diligently continued his studies and eventually found a professor who consented to guide his thesis research. Much of Quarles’ writing style was learned from Professor William Hesseltine of the University of Wisconsin. He worked with this professor while completing his doctorate. Dr. Quarles has left a legacy of works that has been such a impact on the world because it illuminates the African American culture in ways that often times cannot be found in history books. He was not only a man who received so many prestigious awards and filled impressive positions, but he was truly a great historian. Dr. Quarles was able to pen over a dozen books that all in one way or another displayed several viewpoints. He didn’t just stop at the obvious but had the tendency to dig deeper and find the facts from different points of view. His work began with Frederick Douglass before spanning the years when African Americans fought for the freedom that many take for granted today. Quarles married Vera Bullock Quarles who died in 1951, and then Ruth Brett in 1952 who outlived her husband. They had two daughters. Dr. Benjamin Quarles truly lived a full and productive life that definitely made a difference to the rest of us that he lived. Bibliography AA Registry, http://www. aaregistry. com/african_american_history/703/Dedicated_historian_Benjamin_Quarles, Received December 8, 2006. http://sfsu. edu/~multsowk/title/15. htm Received on December 8, 2006 http://frontlist. com/detail/0306807904 Received on December 8, 2006 https://www. listserv. umd. edu/cgi-bin/wa? A2=ind9611&L=sedit-1&F=P&P=2462 Received on December 8, 2006 Journal of African American History, http://www. historycooperative. org/cgi-bin/justtop. cgi? act= justtop&url=http://history8operative. org/journals/jan/87. 2/br_50. htm Penn State, www. upenn. edu/almanac/v43/n13/news. html Terborg-Penn, Roselyn, Negro History Bulletin, 1997 Turner, Nathaniel, http://www. nathanielturner. com/christian reportstobenjaminquarles. htm Received on December 8, 2006 Turner, Nathaniel, http://www. nathanielturner. com/benjaminquarles. htm, Received on December 8, 2006 Turner, Nathaniel, http:/www. nathanielturner. com/benjaminquarles. htm, Received on December 8, 2006

Saturday, November 9, 2019

Stem Cell Opposition

The Stem Cell Research Argument: Why Stem Cell Research Has Opposition Joshua Jefferson Southern University in Shreveport Stem cell research is one of the most promising study that has been conducted in the past two decades. It has the potential to virtually wipe out the need for organ transplants, to restore motion to those suffering from paralysis, and so many other crippling diseases. Certain groups of people do not agree in the method that stem cells are collected and that causes the ethics behind this method to come into question.There are ways to avoid this argument all together by understanding the argument against stem cell research, avoiding that method, and then to use methods that will not go against others beliefs. Stem cell research deals with the study of how to manipulate stem cells so that they can restore an organ, to replace an organ, or to be used as a kind of patch work. The list of problems that stem cells are thought to be able to fix is endless. Stem cells are basically cells that have not started to develop into a certain kind of cell. This allows scientist to manipulate these cells so that they became what ever kind of cell that they desire.In the future, medical researchers anticipate being able to use technologies derived from stem cell research to treat a wider variety of diseases including  , Parkinson's disease, spinal cord injuries, Amyotrophic lateral sclerosis, multiple sclerosis, and  Ã‚  damage, amongst a number of other impairments and conditions. Today they use stem cells to treat diseases like leukemia and bone marrow transplants(Weise, 2005) . The possibility of being able to just produce any type of organ and then replace the bad organ, without the wait of of an organ donor.A person would think the knowledge of this kind of work and the possibility of living a longer more comfortable life would make people to support research and to push for funding into this type of research. The reason why the funding for some resea rch groups are not present due to the belief system of some people. There are a number of ways to obtain stem cells that are used today. The use of embryonic and adult stem cells are the two main type of stem cells that are obtained. They differ in the way they are obtained. Adult stem cells can be found in both children and adult.These stem cells rely on the already present cell population. They are also called somatic cells, these cells contain the blueprints for any cell type that exists within the region, or organ from which they came. Just like the ability to be manipulated into other cells(Weise, 2005) . The difference between these cells and embryonic stem cells is the fact that embryonic cells can make any type of cell type while adult cells can only make certain types. There is much less controversy associated with adult stem cells because there is no destruction of embryonic material.There is still opposition versus the use of adult stem cells because of how the DNA inside the cells is used. Embryonic stem cell research has the unlimited range on where it can go in the future and it is the most controversial. Embryonic stem cells can start to grow into any type of cell. This is because these cells are in the the first stage of development and have not been given instructions on what to become. These stem cells are preset when an embryo's cells are multiplying. This would be the the first stage in a babies development. This is the reason why there is controversy surrounding embryonic research.Scientist destroy the embryo to obtain its stem cells ultimately destroying a future life. The embryos tend to be from unwanted pregnancy and would eventually breakdown because the lack of a mother to develop in. People that support certain movements like â€Å"Pro-life† are some usually do not want any kind of destruction of any kind of possible human life. The use of these stems cells should be allowed to be used , but the practice of starting off life o nly to destroy it is completely unethical and should not be funded by. The obtaining of stem cells just has to be reevaluated.We have to look at the other options that can help us to yield the results we want. There are a number of options that can help us obtain stem cells that can help to cure all the ailments that stem cell can help with. Also known as somatic cells, an adult cell contains the blueprints for any cell type that exists within the region, or organ from which it came. In effect, these cells have the same capabilities in terms of being able to manufacture other cell types. Somatic cell nuclear transfer, also known as therapeutic cloning, involves the use of a hollowed-out ovum cell, meaning all the original DNA material is removed.An adult cell's nucleus, or DNA material, is then transferred into the ovum cell. Through electrical stimulation, the ovum begins to grow as if its original embryo were intact. Induced pluripotent cells are adult cells that have been genetic ally engineered to behave like embryonic cells(Jeanty) . This is accomplished by injecting specific genes and catalyst molecules into the DNA of an adult cell. This technique uses no embryonic stem cell materials, however the resulting cells are able to differentiate into any cell type within the body, much like embryonic stem cells can(Jeanty) .Epidermal neural crest stem cells are adult cells that form the hair follicles on the scalp. These cells are capable of generating a number of different cell types within the body. â€Å"Meanwhile, many scientists predict that induced pluripotent stem cells, or iPS cells, created by turning back the biological clock of normal adult cells, will one day supplant embryonic stem cells. †(Katherine Hobson, 2009) The list on the positive effects of stem-cell research is virtually endless. The debate is over how we harvest those stem cells.If we can find a way has virtually no ethic questions then scientist will be able to help millions of p eople. Reference Jeanty, J. (n. d. ). ehow. Retrieved from http://www. ehow. com/about_5675956_alternative-embryonic-stem-cell-research. html Katherine Hobson. (2009, July 02). usnews. com. Retrieved from http://health. usnews. com/health-news/family-health/heart/articles/2009/07/02/embryonic-stem-cells–and-other-stem-cells–promise-to-advance-treatments National institutes of health and human resources for stem cell research.

Thursday, November 7, 2019

DNA Extraction Lab Report Essay Example

DNA Extraction Lab Report Essay Example DNA Extraction Lab Report Paper DNA Extraction Lab Report Paper Extraction and purification of DNA are the first steps in the analysis and manipulation of DNA that allow scientists to detect genetic disorders, produce DNA finger rings of individuals, and even create genetically engineered organisms that c an produce beneficial products such insulin, antibiotics, and hormones. DON A can be extracted from many types of cells. For this lab, we extracted DNA from a strawberry and our own cheek cells. D AN can be extracted from cells by a simple technique with household chemicals, enable Eng us to see strands of DNA with the naked eye. In this lab, we added a buffer solution composed of salt, clear dish detergent, and denizen d water for procedure the strawberry part). For procedure 2( our cheek cells), e used the same buffer solution but added red food coloring so we can dusting sushi the DNA from the rest of the cellular components because it was all a white mixture. Finally, ethanol was added in the test tubes because DNA is soluble in w eater and alcohol causes DNA to isolate from the solution, leaving behind all the c alular components that arent soluble in alcohol. These solutions allow the break kiddo of lipids surrounding the DNA such as the nuclear envelope and proteins that make up a cell membrane. A few minutes later, clumps of a white substances e that looks like mucus can be seen. That mixture of DNA an be spooled with a stirring rod and pulled out of the solution. Design for procedure 1: Hypothesis when DNA extraction buffer is added to a strawberry mixture the DNA becomes visible. Dependent variable: DNA in strawberry Independent variable: DNA extraction buffer Control group: Strawberry mixture in the bag without the buffer Experimental group: strawberry mixture with DNA extraction buffer Design for procedure 2: Hypothesis when you gargle salt water your cheek cells get suspended in the salt water after being spit out. Dependent: cheek cells Independent: salt water Control group: regular water Experimental: salt water Materials for 1st Procedure: DNA extraction buffer (900 ml of denizen water, 50 ml of CLC AR dishwashing detergent, 2 teaspoons of salt), a whole straw Webber, suspicious bag, plastic cups, cheesecloth, funnel, test tubes, pipette, paper towel, stirring rod, and ethanol Materials for 2nd procedure: DNA extraction buffer (900 ml of denizen water, 50 ml of CLC ear dishwashing detergent, 2 teaspoons of salt), a whole straw Webber, suspicious bag, plastic CUPS, cheesecloth, funnel, test tubes, pipette, paper towel, stirring rod, red food coloring, and ethanol Method for procedure 1: We began this part of the lab by adding a strawberry to a Copilot storage back and one of our group members used her hands to smash the strawberry. W e then added 10 ml of the DNA extraction buffer. We mashed the strawberry in the buffer for one minute. Then, we used a funnel and cheesecloth (or coffee e filters) to filter the strawberry juice into a single test tube or beaker. After the at, we slowly poured cold ethanol or 91% spoilsport alcohol over the top o f the strawberry mixture. To get a single layer of clear ethanol on top of the strawberry mixture, we used a pipette to add the ethanol. When we observed who tie strands forming in the ethanol layer, we used an inoculating loop or stirring rod to spool the strands. Method for procedure 2: We first select a group member to participate in the experiment. We obtained a cup and poured 200 MI of drinking water and added two teaspoons of salt . He (Frank) gargled the salt water for 1 minute. After the minute was up, he spit the gargled water into another cup. By doing this, his cheek cells were e now suspended in the salt water. He gently stirred the salt water with o en drop of soap. We then mixed 20 ml spoilsport alcohol and 13 drops of DOD coloring in a separate beaker. Then, we transferred the gargled salt water/ soap solution to a test tube to make it easier to see the DNA. After, we gently pop rued the colored alcohol over the top of the gargled water and it formed a layer on top. We waited for about 2. 5 minutes and we saw white clumps and strings forming. THIS WAS DNA! FRR Ann. Then used a stirring rod to spool the clumps of DNA out of the solution. Analysis What does DNA look like? The DNA is in the form of a spider web. Why is it important for scientists to be able to remove DNA from cells? It is important because DNA shows the genetic makeup of organisms and are the building blocks of differentiation between organisms. What is the role of detergent, ethanol, and salt in the extraction process? Deters .NET allows the breakdown of the nuclear membrane so DNA can come out. Ethan 01 allows DNA to clump up so it can be extracted much easier. Salt helps put and keep the DNA together. Is there DNA in your food? How do you know? Why are you not harmed (or altered) by ingesting the DNA of another organism? What implication does this have for farmers who would use GM (genetically modified) plants? Yes, there is DNA in our food; the strawberry DNA extraction experiment proved this to be true. We are not harmed by the DNA because they cant survive the internal conditions of our body. Once they enter the acidic environment of our stomachs, they are broken down and they can no longer function properly or at all; they are denatured. Therefore, they are not able to harm us. Its implication is that they can continue using it since it doesnt harm our cells. Conclusion To recap, DNA is a small molecule composed of four nucleotide bases; Adenine, Thymine, Guanine and Cytosine, Guanine pairing with Cytosine, and Thymine pap inning with Adenine. The DNA is in the shape of double helix strands. DNA is the bal preprint to life; every living thing contains DNA From this lab, our group has learned how to extract DNA from strawberries and ourselves and have it made visible to the naked eye. Strawberries have eight sets of chromosomes. For procedure 1 , the goal is to e extract DNA from the strawberry. The purpose of the lab is to extract the DNA from the cells and observe it visibly with the human eye. In order to extract DNA from them, you must simply take the pink strawberry solution. By using ethanol, detergent, and salt, you will e that DNA will soon become visible, making it appear as a white mucus or in a spider formation. Thats how you can see it is ready for access able extraction. For procedure 2, the same buffer is used to extra CT DNA from ones cheek cells, but is dyed red to distinguish the DON A from other components. The solutions used for both procedures break down substances surrounding the DNA , such as the nuclear envelope, proteins, and other components. Once clumps of a white substance ( DNA) become visible, they can be pulled out of the test TU be with a stirring rod and examined without a microscope!

Monday, November 4, 2019

Attempt to Understand Memory Essay Example | Topics and Well Written Essays - 1250 words

Attempt to Understand Memory - Essay Example Indicating a situation in which memories ultimately form the foundation and walls of the human brain/the human experience. By utilizing memory as a means of categorizing information and understanding the way in which personal experience has contributed to life, the reader can come to a more informed interpretation of the importance that memories have in the day to day decision that an individual makes. Further, world view, personality, socialization, and levels of interpretation are all contingent upon memory and the personal experience as well. Although a great deal of scholarship has been concentric upon discussing socialization means through which norms develop, it will be the express intent of this brief analysis to discuss the importance and power that individual memory can have, and importance and power that this author will argue prompt all factors of socialization and societal mores. Accordingly, the discussion that will take place within this brief analysis will be contingen t upon pages 166-167 of the text; a piece entitled â€Å"All the Little Flowers†. Firstly, it must be understood that socialization, a rubric and metric that individuals have long sought to utilize as a means of understanding human interaction, is ultimately only the product of a string of different memories. In such a way, this socialization is not a solid construct but a fluid one that differs greatly from one individual to another. For instance, even though a shared and collective level of understanding might be had with regards to a specific instance or occurrence, the unique and differentiated memories that are associated with this occurrence will diverge greatly if one compares one set of memories that an individual relates to another set of memories that another person shares.

Saturday, November 2, 2019

Budget for Apple Vision Research Paper Example | Topics and Well Written Essays - 1250 words

Budget for Apple Vision - Research Paper Example Quantifiable Elements for Evaluating, Monitoring, and Controlling Marketing Plan The effectiveness of marketing plan can be controlled, evaluated, and monitored via various quantifiable elements within the market scenario. Despite the fact that such quantifiable elements differ from one product to another and from one firm to another, there are those that are universally applied in achieving the objective. The following discussion identifies some of the quantifiable elements that can be used in monitoring, evaluating, and controlling the effectiveness of marketing plan. Market Share: There is need for one to study the market share of the compare before the introduction of Apple Vision as well as after the introduction of the product. Market share measures the number of customers that buy and use a particular product. In this case, the number of consumers of Apple Vision will represent the market share of Apple, Inc (Kotler & Keller, 2009). Nonetheless, since Apple Vision is a new product there is a serious need to identify previous market share of Apple, Inc (Kerin, et al., 2009). The figure should be measured against the market share after introduction of Apple Vision. If there is a positive change in the market share as portrayed by the two figures then there is enough evidence to believe that Apple Vision has attracted more customers into the business. Therefore, this is one of the quantifiable elements that can be used in measuring, evaluating, controlling, and monitoring whether the marketing plan is effective. Revenue: Another quantifiable method of measuring, evaluating, monitoring, and controlling the effectiveness of the marketing plan is through revenue. ... Item 2011 2012 2013 Total Revenue 365,000 435,000 432,100 922,100 Profit margin 25% 91,250 108,750 108,025 230,000 Costs Advertising 50,000 50,000 50,000 150,000 Promotion 10,000 10,000 10,000 30,000 PR 20,000 20,000 20,000 20,000 Personal selling Total 80,000 80,000 80,000 200,000 Quantifiable Elements for Evaluating, Monitoring, and Controlling Marketing Plan The effectiveness of marketing plan can be controlled, evaluated, and monitored via various quantifiable elements within the market scenario. Despite the fact that such quantifiable elements differ from one product to another and from one firm to another, there are those that are universally applied in achieving the objective. The following discussion identifies some of the quantifiable elements that can be used in monitoring, evaluating, and controlling the effectiveness of marketing plan. Market Share: There is need for one to study the market share of the compare before the introduction of Apple Vision as well as after the introduction of the product. Market share measures the number of customers that buy and use a particular product. In this case, the number of consumers of Apple Vision will represent the market share of Apple, Inc (Kotler & Keller, 2009). Nonetheless, since Apple Vision is a new product there is a serious need to identify previous market share of Apple, Inc (Kerin, et al., 2009). The figure should be measured against the market share after introduction of Apple Vision. If there is a positive change in the market share as portrayed by the two figures then there is enough evidence to believe that Apple Vision has attracted more customers into the business. Therefore, this is one of the quantifiable elements that can be used in measuring, evaluating,

Thursday, October 31, 2019

Analysis of a Health Care Essay Example | Topics and Well Written Essays - 1250 words

Analysis of a Health Care - Essay Example Much has been said about the reform, which should take place at Medicare, and to view the necessity in these reforms, it is important to define, how the system works and how effectively it uses its resources. Medicare healthcare delivery system is influenced by a number of factors, among which are: the level of payment, medical education support, regulations relating to probable conflicts, the decrease in funding, etc. These issues are crucial in the activity of any healthcare delivery system, but attention should also be paid to the way these services are delivered to the elderly patients, as well as the ways of positive changes in quality and cost-effectiveness in healthcare delivery. It is important to notice, that hardly any company, even the most successful, uses its resources to the fullest, and thus there is always a possibility for improvement in any area of health care delivery system. One of the primary purposes of Medicare at the time it was created was 'to provide coverage for hospital care'. (Marmor 2000, p. 25) 'This coverage was expected to be equivalent to the types of coverage available to the working population, however, typically required acute care services for accidents and injuries. Having all the necessary resources at its disposal, Medicare tried to duplicate the health care coverage received by employees for coverage to elderly and disabled persons, but slowly came to the recognition that hospitals should not be the centerpiece of health care'. (Marmor 2000, p. 23) Thus, the main contribution and role of Medicare in the state healthcare delivery system was in making its main stress on chronic diseases, moving away from the hospitals being the center of any healthcare delivery system. Another contribution of the system was in less attention to how to decrease the number of inpatient days, and more on how to provide the highest quality care in the optimal time. One of the drawbacks in the Medicare activity lies in its wrong management of primary care. First of all, it lacks financing for geriatric care. The model of primary care, which is used by Medicare, can be called disease-based system. The main principles of using and creating this system lie in regular brief visiting of elderly people, each visit relating to a separate disease; the follow-up is minimal and the use of auxiliary specialists and services is frequent, which are often not necessary, but demand additional financing. On the other hand, if Medicare used its resources to the fullest, and made this effectively, there could be created other health delivery system, which, to my mind, would be much more effective. There should be created a team of several specialists for several medical disciplines, who would develop a complex primary care plan and would also perform a qualified evaluation of the health status of each patient, together with implementing the created plan. Taking into account that here we speak about elder people, it is better if the above mentioned plan includes possible so-called 'end-of-life' wishes of old patients. The new progressive system could also include more frequent visiting, with monitoring of the patient's health via telephone calls and home visits. Among the possible options of the